by Dan Roscoe, President of Renewall
The rise of electric vehicles (EVs) represents more than just a shift in transportation, it symbolizes the evolution of sustainable, eco-driven travel. It also presents an opportunity to strengthen tourism in the province, but only if we choose to do so.
As more travelers embrace EVs for their journeys, the demand for reliable and accessible charging infrastructure becomes increasingly critical. As of 2023, Nova Scotia had over 200 public EV charging stations, making it increasingly convenient for residents in the HRM to switch to electric vehicles. For those in more rural areas and many of the province's busiest tourism destinations, chargers are few and far between, which is problematic for more scenic battery powered excursions along the coast.
Without a robust network of EV chargers, Nova Scotia risks falling behind other Atlantic provinces and New England in attracting the modern, environmentally conscious traveler. To remain competitive in the tourism market, the province must prioritize the expansion of its EV infrastructure.
The adoption of EVs has accelerated rapidly in recent years, with global sales reaching record highs. According to the International Energy Agency (IEA), electric car sales surpassed 10 million in 2022, accounting for 14% of all new car sales worldwide. This trend is expected to continue, with projections indicating that EVs will constitute more than 30% of the global car fleet by 2030. As EV ownership grows, so does its impact on travel behavior, with more tourists choosing destinations that accommodate their transportation needs.
Modern travelers are increasingly prioritizing sustainability in their travel choices. A 2022 survey by Booking.com revealed that 81% of global travelers consider sustainable travel important, with 59% indicating they would choose a destination based on its green credentials. For Nova Scotia to appeal to this demographic, we must provide the necessary infrastructure to support EVs, ensuring that travelers can explore the province without worrying about access to charging stations.
Other regions have recognized the importance of EV infrastructure in attracting tourists and have made significant investments in this area. For example, Quebec has developed one of the most extensive EV charging networks in Canada, making it a preferred destination for eco-conscious travelers. Similarly, New Brunswick and Prince Edward Island have also been improving their EV infrastructure to attract tourists who prioritize sustainable travel. Even states in New England, like Maine and Vermont, have proactively expanded their EV charging networks to cater to this growing market segment.
It is essential for Nova Scotia to not only meet these standards to remain competitive in the tourism industry, but to exceed them, ensuring that it can meet the expectations of modern, environmentally conscious travelers.
Nova Scotia’s current EV charging infrastructure is limited, particularly in rural areas that are popular with tourists. While urban centers like Halifax offer some charging options, vast stretches of the province remain underserved. This lack of infrastructure poses a significant challenge for EV travelers, who may find it difficult to explore the province’s more remote attractions.
Tourists driving EVs in Nova Scotia often face significant hurdles due to the sparse distribution of charging stations. Range anxiety—a common concern among EV drivers—is exacerbated in rural areas where chargers are essentially non-existent. The frustration of having to plan trips around the availability of charging stations rather than the destinations themselves, adds uncertainty to planning, ultimately making the decision to come here in the first place more difficult.
EV owners tend to be early adopters of technology and are often willing to spend more on premium, sustainable travel experiences. These travelers, whether arriving by ferry or driving through New Brunswick, are likely to choose destinations that offer convenient and reliable EV charging options. By expanding its EV infrastructure, Nova Scotia can attract this high-value demographic, leading to increased tourism revenue and economic growth.
A robust EV charging network would not only support tourism but also reinforce Nova Scotia’s commitment to sustainability. The province has set ambitious goals for reducing greenhouse gas emissions and achieving net-zero by 2050. Expanding EV infrastructure aligns with these goals and positions Nova Scotia as a leader in green tourism, differentiating it from other destinations and enhancing its reputation on the global stage.
The installation of chargers can bring significant economic benefits to local communities, particularly in rural areas. Increased traffic from EV travelers can boost local businesses, while the infrastructure projects themselves can create jobs and stimulate investment. In this way, expanding EV infrastructure supports both tourism and broader economic development in the province.
To build a comprehensive EV charging network, collaboration between government bodies and the private sector is essential. Public-private partnerships can provide the funding and expertise needed to develop a network that meets the needs of both residents and tourists. These partnerships can also help ensure that the infrastructure is deployed in a way that maximizes coverage and accessibility.
Other regions offer valuable lessons in how to successfully implement EV infrastructure. For example, Quebec’s Circuit électrique, a network of over 3,000 public charging stations, has made the province a top destination for EV travelers. Similarly, California’s extensive charging network has supported its status as a global leader in both tourism and sustainability. By studying these examples, we too can develop a strategy that effectively meets the needs of a new generation of tourists.
To encourage businesses and municipalities to commit to this vision, the government can offer a range of incentives, including grants, tax credits, and rebates. These incentives can help offset the costs of installation and maintenance, making it easier for local businesses and communities to support the growth of EV infrastructure. Additionally, Tourism Nova Scotia can play a role in promoting the benefits of EV infrastructure and supporting its development across the province.
Nova Scotia’s tourism industry faces a critical challenge: without adequate EV infrastructure, the province risks losing its appeal to a growing segment of travelers who prioritize sustainability. To stay competitive, it is essential to invest in the development of a robust EV charging network.
The expansion of EV infrastructure in Nova Scotia is not just about meeting the needs of today’s tourists—it’s about securing the province’s place as a leader in green tourism for years to come. We encourage all stakeholders, from government bodies to local businesses, to prioritize the development of EV infrastructure. By investing in clean technology today, we can ensure a sustainable and prosperous future for Nova Scotia’s tourism industry.
